14 Pro Makeup Tips For Older Women From Professionals

As women age, they’re often faced with the challenge of maintaining their natural beauty. However, this doesn’t mean they should compromise on their self-care routine or the way they feel about themselves. In fact, investing in one’s appearance can have a profound impact on confidence and overall well-being. It’s essential to recognize that aging is a natural part of life, and it’s okay if our skin loses some firmness, wrinkles form, or pigmentation becomes more noticeable.

Rather than trying to turn back the clock, women over sixty can focus on enhancing their features with makeup, just as they would have in their youth. By doing so, they’re not only celebrating their age but also embracing their unique beauty. With a little creativity and practice, older women can learn to love the skin they’re in and live life to the fullest.

How to do Makeup for Mature Women

While we explored the realm of best outfits for women over 50 with styling tips in our previous post, today’s focus shifts to the world of makeup. Makeup has an incredible ability to empower individuals, transcending age, height, weight, color, or race. It is a universal language that allows us to express ourselves and feel confident. The misconception that older women cannot effectively use makeup and look great is just that – a myth.

With the right techniques and products, it’s not only possible but also a surefire way to look a few years younger and more radiant. So, whether you’re a 50-year-old woman seeking to enhance your natural beauty or simply looking for ways to boost your self-confidence, take note of the top makeup tips we’ll be sharing today. These expert-recommended techniques will help you apply makeup like a pro, accentuating your features and leaving you feeling refreshed and revitalized.

Do’s and don’t’s of applying makeup for older women.

Do’s and don’t’s of applying makeup for older women.
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As we age, our skin undergoes significant changes that can affect the way we apply makeup. Fortunately, many renowned makeup experts share their secrets with us, guiding us on how to achieve a youthful and radiant look. Professionals like Ariane Poole, Trish McEvoy, Pat McGrath, and others have offered valuable tips for older women.

Here are some expert-recommended do’s and don’ts for creating a stunning makeup look:To ensure a smooth application, always prime your skin before applying makeup, taking into account the unique characteristics of wrinkly and dry skin. Choose a primer that suits your skin type and is non-greasy. When selecting foundation, opt for a lightweight, moisturizing formula that complements your skin tone. Avoid heavy foundations that can accentuate fine lines and wrinkles.

For under-eye coverage, apply concealer with care, taking into consideration the delicate skin in this area. A dark-colored concealer can effectively camouflage age spots, acne, or wrinkles. Cream eyeshadows are particularly effective for older skin, and applying them only to the top of your eyelid creates a natural look. When it comes to mascara, prioritize volumizing over lengthening, as this helps maintain a youthful appearance.

To create an awakened gaze, try using dark blue or other colored mascaras that can help mask signs of fatigue. Highlighters and illuminators add a touch of glamour when applied to the inner corner of your eyes and nose. For blush, focus on adding natural color to the apple of your cheek rather than the cheekbone, blending it well to achieve a soft look. Opt for light-colored, natural shades that won’t accentuate fine lines or wrinkles.

Finally, for women over 50, an eyeliner should be thin, delicate, and understated, as heavy lines can detract from the overall appearance.

↓ 14 – Using A Colour Corrector

↓ 14 – Using A Colour Corrector
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According to renowned makeup artist Callista Lorian, a flawless beauty regimen hinges on the power of colour correction. This technique, widely employed by professionals, is all about concealing imperfections such as blemishes, acne spots, and age marks using carefully selected creams. The underlying principle is to strategically place different hues underneath a concealer to effectively camouflage scars.

Lorian recommends utilizing peach-toned correctors on Caucasian skin tones, orange on darker skin tones, and pink on olive complexions. By incorporating this technique into your makeup routine, you can expect to notice a striking transformation in the overall aesthetic of your look.

↓ 13 – Choosing the Right Foundation

↓ 13 – Choosing the Right Foundation
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As we age, our skin’s undertones often shift, making traditional recommendations about matching foundations to one’s complexion no longer applicable. Renowned makeup artist Linter suggests that older women opt for warmer shades of foundation to counteract the pasty appearance that can result from using a foundation that matches their skin tone too closely. To further combat cakeiness, mixing a small amount of darker foundation with your usual shade can also be an effective solution.

Additionally, incorporating a lightweight, moisturizing foundation into one’s routine is crucial for maintaining a natural look. When it comes to application techniques, utilizing a foundation brush not only ensures a more precise application but also helps the product stay in place for longer. It’s also important to apply foundation before concealer, rather than vice versa, as this allows the concealer to effectively target specific areas under the eyes.

↓ 12 – Focus on Your Lips!

↓ 12 – Focus on Your Lips!
Photo Credit: womansworld

As the years go by, the lips often become saggy and lose their natural shape, which can significantly impact one’s overall appearance. To address this issue, start by using a lip liner to define your desired lip shape. When applying lipstick, abandon the traditional tube-to-lip method in favor of a more precise approach with a lipstick brush. This will enable you to fill in your lips evenly and thoroughly. If the lipstick appears too matte, don’t be afraid to add a touch of gloss to revive it.

To breathe new life into your look, experiment with different shades of lipstick. While bold colors can be ageing, a sheer red shade can still pack a stylish punch.

↓ 11 – Highlight All the Way

↓ 11 – Highlight All the Way
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When it comes to highlighting, a well-placed swipe can do wonders for enhancing facial structure and adding a radiant glow. Makeup artist Jami Svay recommends a targeted approach for older individuals, suggesting application in areas where natural light would typically fall – think nose bridge, cheekbones, brow bone, inner eye corners, and even the collarbone for an added touch of sophistication.

By focusing on these strategic spots, you can create a subtle yet striking highlight that complements your unique features without looking overly done.

↓ 10 – Brows Matter a Lot!

↓ 10 – Brows Matter a Lot!
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As we navigate the journey of aging, it’s crucial to recognize the significance of every individual brow hair. Tweezing should be avoided at all costs, and instead, an eyebrow brush is a must-have tool for maintaining their cleanliness. According to renowned makeup artist Linter, an overdone eyebrow can single-handedly ruin an otherwise flawless makeup look.

To avoid this, it’s essential to wield a light-colored brow pencil with precision, applying it with gentle strokes rather than aggressive ones. The goal should be to maintain the natural shape of your eyebrows, never veering into cartoonish territory. Two key takeaways are crucial to keep in mind: first, always brush your eyebrows upwards and then fill them in using your eyebrow pencil; secondly, avoid attempting to create uniformity by filling them according to their unique shapes.

↓ 09 – Adding Color to Your Face

↓ 09 – Adding Color to Your Face

As conventional wisdom goes, directing blush from mouth to ears is a classic technique for accentuating one’s facial structure. However, as we age, this rule loses its relevance. In fact, applying blush in this manner can often have an opposite effect on older individuals’ faces, giving them a more gaunt appearance. A more effective approach is to focus the blush only on the apple of the cheeks. This subtle colour infusion will give your face a refreshed and rejuvenated look.

↓ 08 – Putting on Eyeshadow

↓ 08 – Putting on Eyeshadow
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Contrary to the common misconception, older individuals are often limited to thinking that only earthy shades like brown and bone-colored eye shadows are suitable for them. These lighter hues may struggle to conceal any discoloration on the eyelid area. However, renowned makeup artist Laura Geller advocates for a departure from this norm, encouraging seniors to explore jewel-toned and sage-inspired eyeshadows.

This bold move can work wonders in revitalizing one’s gaze, rendering eyes appearing less droopy and more radiant.

↓ 07 – Applying Eyeliner

↓ 07 – Applying Eyeliner

It’s a common misconception that older women cannot rock a stunning eye look with eyeliner. In reality, eyeliner can be a game-changer for enhancing the beauty of one’s eyes. Not only does it draw attention away from any imperfections around the eyes, such as puffiness or droopy lids, but it also adds depth and dimension to the overall appearance. And, contrary to popular belief, you don’t have to stick to traditional black eyeliner.

A lighter shade can be just as effective in creating a youthful and radiant look. Additionally, lining your upper and lower waterlines with a beige-colored pencil can create the illusion of larger eyes, further amplifying the stunning effect.

↓ 06 – All You Need to Know About Coverage

↓ 06 – All You Need to Know About Coverage

When aiming to conceal imperfections on your skin, a common mistake people make is focusing solely on covering up blemishes and acne marks. However, it’s crucial to prioritize the central area of your face first. This region tends to be more prominent and requires more coverage to achieve an even-toned complexion. To ensure optimal coverage, consider using a foundation brush to apply product in gentle, back-and-forth strokes, allowing for a seamless blend and a natural-looking finish.

↓ 05 – Primer is Essential

↓ 05 – Primer is Essential

For optimal makeup longevity, start by preparing your skin with a primer that caters to your unique skin type. This will create a seamless base for your cosmetics, allowing them to stay in place for hours on end. In addition to using a primer, consider applying a rich moisturizer beforehand to deeply hydrate your complexion. By doing so, you’ll be creating an ideal environment for your makeup to thrive in.

↓ 04 – Embrace the Imperfections

↓ 04 – Embrace the Imperfections

Freckles have become a fashion staple in recent times, with many social media users turning to creative means to recreate their appearance. However, for those fortunate enough to possess them naturally, there’s no need to fake it – instead, let your unique features shine! To help you make the most of your natural freckles, various products are available that can enhance and accentuate their presence.

↓ 03 – Don’t Overdo

↓ 03 – Don’t Overdo

As the saying goes, ‘you can’t hide your age’ – and neither should you try to! Emphasizing your natural features with a subtle touch of makeup is key. Focus on applying a lightweight layer of hydrating foundation using a wet sponge, allowing your skin to breathe while still looking radiant. Remember, less is often more when it comes to aging beautifully.

And if you’re looking for more inspiration on how to dress your best as a woman over 40, I invite you to explore the comprehensive guide we’ve put together on Dating Outfits For Women Over 40.

↓ 02 – Conceal It

↓ 02 – Conceal It
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To achieve a flawless finish, start by applying a lightweight concealer over a sheer foundation base. This combination will work wonders in banishing dark circles and puffiness around the under-eye area, as well as illuminating the inner corners of your eyes to create a brighter, more alert appearance.

↓ 01 – Skip Powdering the Face

↓ 01 – Skip Powdering the Face
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As we age, the need for heavy-duty face powders may diminish, but that’s not to say you can’t still benefit from a light dusting of powder in your later years. The reality is that using too much powder after 50 can have an adverse effect on your skin, accentuating facial hair, fine lines, and wrinkles, giving it a dehydrated appearance that may not be the most flattering. Instead, consider using a lightweight powder to help set your makeup and maintain a natural-looking finish.

Frequently Asked Questions

Q. What are the things that I should consider while buying a foundation, being an older woman?

As we age, the natural moisture barrier of our skin tends to break down, leading to dryness and a loss of elasticity. When it comes to choosing a foundation for daily use, this reality can’t be ignored. While using a moisturizing foundation is certainly beneficial for hydrating the skin, it’s not the only solution.

To truly achieve a smooth and radiant complexion, it’s essential to incorporate additional moisture-rich products into your beauty routine, including separate moisturizers and Hyaluronic Acid-based treatments.

Q. What product is best for setting makeup on aged skin for longer periods?

While many women struggle with makeup that seems to vanish shortly after application, particularly those in older age groups, and others encounter setting powders that accentuate fine lines and wrinkles, fear not – there’s a simple yet effective solution to this common conundrum. Setting sprays have been designed specifically to address these issues, offering a convenient and effortless way to extend the wear of your makeup while maintaining a natural-looking finish.

Q. What products are the best for a quick 5-minute makeover for an older woman?

When time is of the essence and you’re short on hours, a tinted moisturizer can be your best friend. This miracle worker not only gives your cheeks a healthy-looking glow but also provides sheer to medium coverage, helping to conceal minor blemishes and dark spots. Alternatively, a BB or CC cream can be used to achieve a flawless complexion in a flash.

With these quick-fix solutions, you can create a polished makeup look in under five minutes, leaving you with more time for the things that truly matter.

Q. What are some of the tips that professional makeup artists have for older ladies’ skin?

When prepping your face for makeup, it’s crucial to create a smooth canvas first. To achieve this, start by exfoliating your skin to remove any dead cells or impurities that might be clogging pores. This will help to even out your skin tone and texture. Next, moisturize your skin thoroughly, allowing the products to absorb fully before applying makeup. By taking these initial steps, you’ll be able to create a flawless foundation for your look.

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